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Dr. Kracker’s In The News

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Seattle Post-Intelligencer

From the SeattlePI.com Food section (JPG):

Product Watch: The good, the bad, and the yucky

Doctor Kracker (various products)

They have more than five ingredients and they’re not locally produced. Otherwise, these satisfying, certified-organic crackers from a Texas-based company are right in line with modern thoughts about improving the way we eat. Ingredients in the Klassic 3 Seed cracker, for instance, start with organic whole-wheat flour, move on to the likes of organic sunflower seeds and flax, and have an enjoyable hard crunch. The graham crackers — made from organic spelt flour, sugar and butter — are sweet and cinnamony enough to capture a kid’s thumbs-up.

Bottom line: Like Ak Maks? You’ll love Doctor Kracker.

The Washington Post

From The Washington Post (PNG, PDF):

The Whole Truth About Grains

There are whole-grain treats for snacks, whether you crave a salty pretzel or you need to soothe a sweet tooth. Triscuits and Sun Chips are made with whole grains. So are many of Snyder’s of Hanover pretzels, tortilla strips and chips, as well as many snacks from Kashi, Health Valley, Mary’s Gone Crackers and Dr. Kracker.

New York Daily News

From the October 5, 2007 edition of New York Daily News (JPG):

Snack Attack! Doctor Kracker Snack Chips

Doctor Kracker could be a quack, but we’d still admire his handiwork. Not only are the seven toothsome flatbreads and old-fashioned graham crackers from this Texas snack company studded with stuff that’s great for you - seeds, nuts and whole grains - they’re heavy on flavor, too. But don’t trust us: Grab a 99-cent snack pack (we recommend the pumpkinseed and cheddar) from a natural foods store or a deli near you.

The Austin Chronicle

The following was originally printed in the September 14, 2007 edition of The Austin Chronicle (PNG):

Food-o-File

Sweetish Hill Bakery (1120 W. Sixth, 472-7370; 98 San Jacinto, 472-2411) is joining forces with Doctor Kracker to promote a healthy diet containing whole grains during the month of September. Any Sweetish Hill customer who buys a sandwich made on whole-grain or multigrain bread or purchases a loaf of those breads gets a free bag of Doctor Kracker’s snack chips. The chips come in five whole-grain flavors…

San Antonio Express-News

The following was originally printed in the August 7, 2007 web edition of San Antonio Express-News:

Eye on the Aisles: Dr. Kracker Snack Chips

Dr. Kracker is now packing its healthful, tasty crackers in 1-ounce grab-and-go packages for quick, ready-to-eat snacks. Perfect for school or work lunches, each single-serving package of snack chips has about 4 grams fiber, 5 grams protein and 120 calories. The crunchy snacks are made with 100 percent whole grain spelt or whole grain white wheat flour and come in Klassic 3-Seed, Seeded Spelt, Seedlander, Pumpkin Seed Cheese and Sunflower Cheese varieties.

The single serve packages of crackers have a suggested retail price of 99 cents.

The Washington Post

The following was originally printed in the April 24, 2007 edition of The Washington Post:

EAT BETTER HEALTHFUL HABITS

More students make smart choices — if they are asked
A report suggests kids will consume more fruit if cafeteria workers suggest it.

Sally Squires
The Washington Post

April 24, 2007

You know how hard it can be to say no.

But our tendency to accept what we’re offered may have positive value when it comes to encouraging children to choose — and eat — more-healthful food at school. A new report suggests that there’s a simple, low-cost approach: Just offer it to them.

That’s the conclusion of a pilot program in Guilford, Conn., where school cafeteria servers were trained to ask elementary-school students, “Would you like fruit or juice with your lunch?” Ninety percent of the children said yes. What’s more, 80 percent then consumed the fruit or juice they put on their trays.

Compare those numbers with students at a nearby school who also participated in the study. At lunch, the same fruit and juice was available, but it wasn’t personally offered to the kids. The difference? Just 60 percent of these students reached for fruit or juice on their own.

These findings “have pretty significant implications,” says the pilot program’s designer, Marlene Schwartz, director of research and school programs at Yale University’s Rudd Center for Food Policy and Obesity. They suggest, she says, that if the National School Lunch Program were to modify its regulations and had servers actually encourage children to eat fruit and vegetables, their consumption might increase.

It’s that kind of simple strategy that school administrators, government officials and parents need to help stem the childhood obesity epidemic. An estimated 16 percent of children and teens are overweight or obese, according to the federal Centers for Disease Control and Prevention.

Each year, the U.S. Department of Agriculture pays for 9 million breakfasts and 30 million lunches for students. But experts say the quality of some of those meals is in question. School cafeterias aren’t required, for example, to serve food that meets the 2005 U.S. Dietary Guidelines — a situation that the USDA says it hopes to change this year. The USDA also plans a multibillion-dollar effort to expand the consumption of fruit and vegetables served in school cafeterias through the next 10 years.

But none of those changes addresses what many say is a major hurdle to improving school nutrition: the sale of so-called competitive foods in school vending machines, stores and snack bars, and at school fundraisers and sold a la carte in school snack bars. There are no USDA regulations dictating the quality of these foods and beverages.

To help close that loophole, Congress has commissioned the Institute of Medicine to write the first set of recommended guidelines for the sale of competitive foods in schools. That report, from an expert panel, will be released soon.

Some schools haven’t waited.

At the Promise Academy in New York’s Harlem, the school’s nearly 700 students, mostly low-income, dine daily on meals that are low in sodium and fat. Breakfast offerings include hot whole-grain cereal, whole-wheat waffles or French toast with turkey sausage. Rather than syrup, students get fruit toppings.

Lunch includes healthful fare such as whole-grain pasta with meat sauce and baked free-range chicken with yellow rice and zucchini. For snacks, students get fruit, vegetables and other healthful offerings, because “there are no vending machines in the building,” says Marty Lipp, communications director of this public charter school. “There’s also no cake, ice cream or cookies and no outside foods are allowed in.”

As might be expected, “there certainly are kids who complain about this or that, or won’t eat certain things,” Lipp says. “But it is an educational process. Some kids are seeing foods for the first time, like spinach pasta or even things like broccoli.”

Promise Academy officials point out that helping students and their families improve their eating habits is a matter of health: 42 percent of the 176 middle school students — more than three times the national average — are overweight or obese.

In California, chef Ann Cooper is director of nutrition services for the 16 schools in the Berkeley Unified School District. “We don’t serve food that is very out of the ordinary,” Cooper notes. “We just do it healthier.”

So roast chicken or “oven fried” chicken that contains no added fat has replaced greasy chicken fingers; baked and roasted potatoes are served in place of french fries. There are organic granola bars, fresh and dried fruit, whole-grain pretzels and organic crackers with occasional cheese for snacks.

“Kids don’t necessarily like change,” Cooper notes. “Nobody does. So you really have to work with them.”

And she notes, “The food has to taste good.”

Washington Examiner and Baltimore Examiner

Washington Examiner and Baltimore Examiner (Wednesday, March 21, 2007) SHELF LIFE: Delectable finds for foodies

Trick kids into eating healthfully. Dr. Kracker’s Veggie Spelt Krackers are made with flax and quinoa seeds, organic vegetables (tomatoes, peas, corn and carrots). Organic butter and agave nectar syrup give the toddler crackers a slightly sweet taste. Available at select health food grocers.

El Paso Times

El Paso Times (Sep 27, 2006)

Dr. Kracker in Good Housekeeping

 This was a solid review of our newest Dr. Kracker offerings.  A few things have changed since this article was published. We have found savings in the bakery and been able to reduce the suggested retail price of both the Veggie Spelt and the Krispy Grahams to $4.99, and we have reduced the “fill” of the 1-ounce bags so that they can retail for $.99.  Crunch!

Cincinnati Enquirer

Cincinnati Enquirer (March 22, 2006) Helpings GOTTA TRY IT By Polly Campbell

El Paso Times

Elpaso Times (March 22, 2006) National Show Spotlights